Our Insights


This month, Jason Weaver discusses the U.S. age demographics, spending and baby boomers.




Millennials & Gen Z generations now account for the largest share of the US population

As Baby Boomers continue to retire, Millennials will be entering their prime earnings years and Gen Z continue entering the work force.

Our working population is important to monitor as the US is a consumer driven economy


Consumer spending accounts for about 2/3 of US GDP

Spending habits vary significantly between generations

Healthcare accounts for approx. 16% of the silent generations spend and only 3% of Gen Z’s spend
Education accounts for less than 1% of the silent generations spend, but 5% of Gen Z’s spend



Boomers remain economically and politically influential because of their large numbers and the relative prosperity of the U.S. economy during their careers

Boomers have the most assets of all the generations

Gen X & Millennials are expected to get large inheritances from Boomer, but due to increasing life expectancies and rising costs those inheritances may be less than expected.